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Dongfeng Motor looking to be a recognized chinese car brand

Dongfeng is a state owned carmaker that has 40 years of existence, ranking 4th in China, and has lots of joint-ventures. Dongfeng-Cummins joint-venture for the production of truck engines, Dongfeng-Honda, Dongfeng-Kia, Dongfeng-Citroen, Dongfeng-Nissan. During the late 20 years, Dongfeng Automobile didn't have its own brand. But it's changing now as you can see the pictures below with the Dongfeng S30 Fengshen. Fengshen means "god of winds". It's available at the auto show in 3 versions : one hybrid version the BSG, on sedan version, and one all electric version.

Dongfeng S30 Fengshen will be the flagship car of Dongfeng.

What does S30 actually mean? According to Dongfeng Automobile, the S means the type of the car, here Sedan, the figure 3 means the class of the car, and the 0 "zero" means the platform, here platform C, that Dongfeng owns. The B, C and D platform at Dongfeng represent 80% of the chinese market segmentation. No surprise Dongfeng will put emphasis on them.

Dongfeng S30 Fengshen took 4 years to develop, it was an opportunity for Dongfeng to work with international car suppliers, but it's for the Chinese market that the S30 Fengshen was designed. It will introduce the line up of future Dongfeng cars.

Dongfeng has invested a lot of money and time in building international teams, who work from research to production. A total of 1100 persons worked on the project, uniting American, German, Japanese, and English suppliers, such as : Bosch, Delphi, Visteon, Lear and Aisin naming a few. According to Dongfeng Motor, the S30 Fengshen has run 3,12 millions kilometers during its tests, it's sure Dongfeng has got more stringent for its product development.

The Dongfeng S30 complies the modern car design criterias, low consumtion, environmental friendly, Dongfeng Motor even goes further, using marketing tactics : Pleasant & Passion, DriveSafety@DFPV. Wen Jia Bao, the Chinese Premier, has tested the car a few days after the announcement of its official launch March 30, and according to the insiders, Wen Jia Bao was pleased by the car. The Dongfeng S30 Fengshen will roll out of assembly lines by May.

Dongfeng Motor readies for an epic quest for international markets

Dongfeng Motor gives itself 5 years to leverage its brand in China, 5 more years to go to premium, and 10 more years to go international. Well it's a quite long strategy for 20 years. We don't know how the car industry and market will be in 20 years. There wil be more green cars, ans maybe even more technologies. the amount of thermic engine cars will have shrunken. But 20 years, it maybe too long for a carmeker to go international, given the pace at which usual chinese carmaker move.

Dongfeng Automobile now possess 54 premium car Dealers across China, and 120 2nd tier car dealers, which distributes 10 of its models, with engine ranging from 1.3L to 2.4L, across 3 platforms B, C and D. The fourth mainland carmaker has gained precious knowledge in the field of c&ar dealership from its joint-venture partners.