Poor sales reveal Chinese market hardship

Ridiculous quantities for the F3 DM

BYD has made quite a buzz with its F3DM Dual Mode Plugin Hybrid. Now about the facts, how is this car selling? Bad. According to Gasgoo, only 80 BYD F3DM are sold until now.

BYD F3 DM

BYD had so far only sold 80 of its BYD F3 DM cars, a ridiculously low figure. This also mean China market is not ready to welcome new green energy cars. But wait, how many Prius did Toyota sold at the very beginning? The car is criticized for its expensive price, which Chinese customer would not pay.

Do the skeptical have the last word? Remember that Honda CEO once said that he doubted a Chinese carmaker is good enough to really output a n hybrid car. Let's not forget that Toyota a leading car manufacturer at the time it rolled out the Prius, sold the Prius without making profit, generating revenue only from its patents. How would a Chinese carmaker as small as BYD be able to be credible in the green car scene? in such a short timeframe?

No proof of the reliability of the BYD F3 DM

BYD F3 DM

BYD Auto ensures that we can run a range of 100 km solely with the batteries. While those types of tests have a bias because they are made by the carmaker, it does give us a rough idea. The problem with the batteries, is they are not easily recharged. A 9 hour charge is needed to completely recharge. Because nearly all Chinese don't have a garage, it is difficult to charge the batteries, and they are not easily removable. However, the batteries can be recharged 2000 times, meaning that you can run 100 * 2000 = 200000 km in theory of usage. Expect this number to be far lower as the batteries' efficiency is lowering with age.

BYD F3 DM

There are no information about the behaviour of the car in real life yet. Given the tiny amount of the sales and the nature of the drivers (governement employee), how is the car behaving, how solid it is, what's the comfort of driving?we don't expect much feedback for now.

What BYD is going to do now

Against those bad news, BYD Auto has decided to lower the cost of production to make the car more appealing and affordable for the Chinese customers. Here are the two ways explored by BYD :

  • Lower the production cost while improving the quality
  • Seeking government help, with purchase incentives, building a battery exchange stations network or battery charging stations network.
BYD F3 DM

BYD Auto provides us a mini laboratory for an insight into the awareness and openess of the Chinese population for the green cars. Let's see in the near future wether or not BYD has won this battle.

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